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What is Realtor Probate Marketing?

It's all about target marketing and timing!

Realtor probate marketing is about having the "focus of a laser beam" in helping the unique real estates needs of estate executors and professionals. The payoffs are HUGE!


Tapping into a Trillion Dollar Industry

Those Realtors who understand and apply their skills in this niche area probate marketing are tapping into a inexhaustible supply of high quality real estate listings. It is estimated that 6 million estates go through the probate (inheritance) process each year.

With the aging of the "baby boom" generation trillions of dollars in real estate pass through probate and estate settlement process annually, regardless of economic conditions.

To tap into this probate market Realtors need:

  • A comprehensive probate marketing plan & strategy
  • An education on probate terms and process
  • Leverage (a marketing advantage)
  • A commitment to excellence

Create Realtor Probate Marketing Plan

Realtors should apply a comprehensive strategy to achieve success with their probate marketing plan. The plan should focus on the specific steps in the process.

Steps in the Realtor probate marketing plan are;

  • probate client identification 
  • client acquisition
  • client development

Management skills are required to guide the maximum number of high quality probate listings through each step in the probate marketing plan. Hiring a probate marketing coach may be helpful in initiating a plan.

Client Acquisition - Find a way to identify a fresh batch of probate clients. One option is to search county records to identify estates going through the probate process. Another method is to join a  organization that specializes in this area and can market for you. see: Realtor probate marketing specialists.  Some probate specialists have access to on line obituaries and other valuable resources.

Get an Education in Probate Terms and Process

The probate process is dominated by attorneys who specialize in estate administration law. Additionally, the laws and and procedures that govern the probate process are state specific.

Don't be intimidate by the process (like your competitors are) get educated. To achieve professional acceptance from estate attorneys and accountants the Realtor should fully learn:

Leverage - Cranking up a large volume of leads

To initiate the process it is critical to think BIG!   If you are a Realtor targeting market probate listings then you are leaving 99% of your local competition behind.  Since you will achieve a "SPECIALIST" status in the marketplace, you can easily broaden your geographical footprint to service a huge market. 

Their are probate Realtor specialists that serve entire states and focus on hundred of thousands of potential clients. With this approach, you are leaving the "old ways" of a small fish in small pond behind, forever!

By building a quality reputation as a real estate probate specialist with probate attorneys, appraisers and other professionals you will be building a referral pipeline that will last a lifetime.

Commitment to professionalism

While there may be some minor costs, the greatest "expense" is building your knowledge and experience in the probate process. Our niche consulting services were created to provide you with the "coaching" resources to do just that. Call us for details: 813 944-3190.

The Pay Off - Breaking away from the pack

The pay off of success in the Realtor probate industry is huge.  The market value of probate real estate hitting the market each day is staggering. Armed with your new found knowledge of the probate process and a well structured marketing plan you will face little to no competition.

There is no greater target market that offers such precise timing to help attorneys, individuals and executors sell real estate.  In addition, the motivated nature of executors to quickly sell real estate provides more sale success in a shorter period of time. The shorter time period in the selling process also provides higher profit margin revenues for agent and the Realtor firm. 

Brian B. French
CEO, Realtor Probate Marketing is a professional marketing and consulting company. A division of estate settlement LLC

Power of the web! - Million of estate executors  each year use the Internet to get information on probate subjects.

Advertising on some of these leading sites offers easy entry into this lucrative marketing niche.

Our master site receives over 1/4 million estate executor visitors each year. 

probate marketing book

take a peek at marketing plan

probate realtor marketing plan

Create a strategy to:

Find a limitless supply of probate listing leads; locally and regionally.

Create a marketing and services plan to maximize the conversion ratio of these leads to listing clients.

Receive exclusive and proprietary realtor probate training. Only one real estate firm per market. In office training seminars available for entire staff.

Network with other probate professionals; attorneys, appraisers, and others via long term "Win - Win" marketing strategies.

Join an exclusive online marketing directory that receives over 20,000 page views a month from estate executors.

Separate yourself from the pack of competition! Dominate your market!

and many more benefits...

Consulting and seminar services available to:

  • Corporations
  • Regional Offices
  • Single Realtor Offices
  • Individual Real Estate Agents

Start a probate marketing campaign NOW!

Advertise on 20 niche probate and estate web sites
or just one

probate realtors

realtor links

estate appraisers

How estate executors can find you of over 20 web sites

To arrange a 5 minute free consultation

call 813 944-3190

Other probate marketing resources:

  • Direct mail campaigns

  • Attorney networking

  • Funeral home networking


Brian French, CEO
(813) 944-3190